adidas has today unveiled its adidas x 007 collaboration, celebrating the release of No Time To Die. The partnership sees the launch of a new line of adidas UltraBOOST styles – all inspired by the world of 007.
First to launch is the limited edition UltraBOOST DNA White Tuxedo, available exclusively to adidas Creators Club members via the adidas app and select stores. Other styles will be available globally and at 007Store.com. The adidas UltraBOOST 20 Black Tuxedo embodies James Bond’s iconic style in No Time To Die. This running shoe features responsive cushioning and a graphic on the sockliner pulled straight from the backdrop of a scene set in Cuba. The adidas UltraBOOST 20 Q Branch honours the birthplace of wearable tech, celebrated through the inclusion of a hidden pocket in the lace-cage of the shoe, while the adidas UltraBOOST 20 No Time To Die Villain is inspired by Safin. This design has a look of rough concrete, a lace cage that mimics Safin’s porcelain mask and a sockliner imprinted with details straight from his bunker.