Experience
The 007 At Burlington Arcade
Burlington Arcade celebrates 60 Years of Goldfinger
In homage to the 1964 classic film, Goldfinger, the prestigious Burlington Arcade in Mayfair has created a unique 007 experience – The 007. Three handcrafted golden hanging sculptures, inspired by the iconic Aston Martin DB5, are seen careering down the centre of the Arcade. As visitors walk underneath, a bespoke carpet features famous lines from the film.
The 007 features two exclusively designed bars, open from 18 September until 31 December, where fans may enjoy a dash of 007 with signature cocktails specially created in partnership with Belvedere, Blackwell Rum, Champagne Bollinger and Macallan. Seek out iconic movie props including Oddjob’s hat, a Fort Knox gold bar, Goldfinger’s golf shoes and the spyhole clock from his private plane, never before exhibited.
The first floor features a unique 007 boutique offering collaborations and collectibles to purchase, including a range of Burlington Arcade exclusive pieces. Visit for a first look at the James Bond 2024 luxury advent calendar, limited edition framed prints, and more releases yet to be unveiled. There will be daily giveaways to the first 25 customers of a collector’s edition Goldfinger Sixty Years poster who purchase in store.
There is also a special chance to bid on a limited number of The Macallan’s highly collectible 60th Anniversary Decades whisky sets, with all proceeds being donated to charity. There is the opportunity to view and perhaps purchase Fabergé’s Octopussy capsule collection including the handcrafted limited edition Egg Objet.
From OMEGA, the only two James Bond timepieces ever to be made in yellow gold will be on display – the Seamaster Diver 300M Commander’s Watch (2017) and the Seamaster Diver 300M James Bond Limited Edition (2019), designed to celebrate the 50th anniversary of On Her Majesty’s Secret Service.
Burlington Arcade is a landmark retail destination in the heart of Mayfair that has been cherished for centuries. 007 brands have been in the Arcade since 1936, these include the longest trading retailer N.Peal, Crockett and Jones, Globe-Trotter, and The Royal Mint. Other 007 partners positioned in close proximity to Burlington Arcade are Orlebar Brown, BOGNER, Assouline, and Lock & Co Hatters.
Sound throughout The 007 is provided by Bowers & Wilkins.
The 007 opens at House 12-13 Burlington Arcade, 51 Piccadilly, Mayfair, London, W1J 0QJ from 18 September to 31 December 2024. Opening hours are 10am-7pm Monday-Saturday, 11am-6pm Sunday. Walk-ins only. Find the menu here.
About Burlington Arcade
Burlington Arcade opened on 20th March 1819 “for the sale of jewellery and fancy articles of fashionable demand, for the gratification of the public”. Today it is recognised as one of London’s most iconic landmarks and provides a unique outdoor but covered retail experience within a historical 205-year-old property. Situated in the heart of Mayfair, the 196-yard arcade runs from Piccadilly through to Burlington Gardens, parallel to Bond Street and is home to Luxury Accessories, Watch and Jewellery brands. The portfolio includes a mix of vintage and new, combining heritage luxury with emerging brands, which share a passion for craftsmanship.
Similarly iconic, the Beadles, originally recruited to safeguard the landmark and its customers, are the oldest and smallest police force in Britain. They welcome four million visitors a year and continue to impose the rules laid down by the original Beadles so whistling, running, riding a bicycle or ‘behaving boisterously’ are forbidden. The two lucky people granted special permission to whistle are Sir Paul McCartney and Jayden, a schoolboy who was promised a licence to whistle if he achieved a good school report.
