Heineken has launched its latest James Bond TV commercial featuring Daniel Craig. The launch comes ahead of the April release of the 25th James Bond film, No Time To Die. Heineken’s partnership with the Bond franchise stretches back over 20 years, to Tomorrow Never Dies (1997).
The TV commercial, which will be shown in over 75 countries, gives a fresh perspective on Daniel Craig’s iconic portrayal of James Bond. Focussing on the premise that Daniel Craig will always be James Bond in the eyes of fans around the world. Starting with a high-speed sequence in a taxi, Daniel Craig is constantly recognised as James Bond by surprised locals as he hunts down his missing passport. The new commercial launches worldwide today.