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Smirnoff vodka, the world's best-selling premium spirit, is proud to continue its long-standing relationship with the Bond family of films for the upcoming release of QUANTUM OF SOLACE. Smirnoff vodka has played a role in virtually every Bond film throughout the past 40 years, beginning with "Dr. No" in 1962, when Bond first ordered his "shaken, not stirred" martini of choice.

And it's quite a natural connection, since both James Bond and Smirnoff stand for originality, confidence and style.

This year, Smirnoff continues this legacy with an exciting array of new television and online advertising, private movie screenings, and special offerings in retail stores throughout the United States and in over 40 countries around the world, to support the QUANTUM OF SOLACE release.