Quantum Of Solace

007 brews with Heineken©

Heineken© will launch a worldwide promotional campaign for the 22nd James Bond film, QUANTUM OF SOLACE. The film is Heineken©'s 5th consecutive global partnership with the most successful and longest running movie franchises in history.

The new marketing campaign provides the opportunity for consumers to experience the premium, stylish and international world of James Bond. The campaign features Daniel Craig and leading lady Olga Kurylenko and was shot using actual film sets and scenes from the film. It includes TV and print advertising and on- and off-premise promotions, interactive and digital activities, radio promotions, consumer competitions and tie-ins with local premiere events. The campaign will be launched globally across an estimated 40 countries in October in conjunction with the worldwide release of the film.

Olga Kurylenko, who plays the role of Camille in the upcoming film, commented: "I am delighted to support Heineken©'s global QUANTUM OF SOLACE marketing campaign. Heineken© has done a great job in making James Bond, Camille and the world of Bond connect with their iconic international brand."